Franklin Gothic is a realist sans-serif typeface designed by Morris Fuller Benton (1872–1948) in 1902. The typeface is one of over 200 typefaces designed by Benton. There is an assumption that this typeface was named after Benjamin Franklin. “Gothic” is an increasingly archaic term meaning sans-serif, which is found primarily in Canada, the United Kingdom, and the United States.

Franklin Gothic was originally designed as a typeface with a single weight and
only two variations in width. Franklin Gothic has been used in many
advertisements and headlines in newspapers. The typeface continues to maintain a
high profile appearing in a variety of media from books to billboards.

At first only a Roman was released, but additional variants were added as Franklin Gothic became popular. A condensed design was drawn in 1905, and an extra condensed in 1906. Five years later Benton added an italic to the family, and two years after that a shaded font was offered.

In addition to Franklin Gothic, Morris Fuller Benton also designed the font in a condensed width with lighter weight, as News Gothic and Lightline Gothic. Extra condensed version became Alternate Gothic.

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